Niantic
Project Overview Led and oversaw GTM efforts, internal/external marketing, and developer adoption initiatives for Niantic's Lightship platform. Read Blogs Check Socials Services: Product Marketing, Content Marketing :
In-depth application of entrepreneurial concepts including opportunity recognition, value creation, and new business management. Students learn how to identify the needs of a market and problem-solve to meet those needs through innovation. Students learn common mistakes made in the new venture process and how to work to avoid these mistakes.