Champify
Project Overview Champify, a dynamic company with a strong online presence, sought to amplify their advertising efforts and refine their product marketing. With a goal to achieve high Click-Through Rates and maintain…
In-depth application of entrepreneurial concepts including opportunity recognition, value creation, and new business management. Students learn how to identify the needs of a market and problem-solve to meet those needs through innovation. Students learn common mistakes made in the new venture process and how to work to avoid these mistakes.